You might not think of marketing in relation to early years, but it is vital. You may have the best early years provision in the sector, but to reach the highest number of people you must know how to market it effectively. As well as that, we’re in a sector with a very high amount of competition – so it’s imperative that you do everything at your disposal to stand out from the crowd.

This course will look at why marketing is so important and the different ways you can market and advertise your setting to ensure you reach the maximum number of people.

The learning objectives for this course are as follows:

1. To understand why it’s important to market your service
2. To be aware of different marketing techniques
3. To understand market research and how to do it
4. To know how to identify potential customers
5. To know how to market yourselves

This course ensures your practice is in line with the requirements of the Childcare Act 2006 (the Act), as amended by the Children and Families Act 2014. It will also support your continuous professional development and enable you to keep well informed and up-to-date with current practice.

Should you wish to discuss your training needs based on the children in your care, please call 0800 774 787.